To show the kind of detail that The Loyalty Guide goes into, we've made a few samples from various chapters. Some chapters are fairly technical in nature, and contain lots of facts, figures and graphs. Other chapters are more research-based and contain more theory and case study material. Overall, the report is 900+ pages (A4 size). This is backed up by hundreds of graphs, charts, diagrams, illustrations, tables, models, and formulae - and of course interactive tools and content updates online...

Free samples to download
To keep download times short, we've extracted eight pages from each full chapter. Click on any of the samples below to download and read them. They're all Adobe Acrobat PDF files. (If you haven't got the Acrobat Reader, click here.)

  ·  Chapter 6 - Coalition loyalty programmes (8 pages)

  ·  Chapter 16 - Metrics, maths & analysis (8 pages)

  ·  Chapter 19 - Loyalty on the internet (8 pages)

  ·  Chapter 26 - Airlines and FFPs (8 pages)

Once you've seen the samples, if you'd like to get a copy of The Loyalty Guide III, click here to order online by credit card or 30-day invoice, or you can tell someone else about it here.