To show the kind of detail that The Loyalty Guide goes into, we've made a few samples from various chapters. Some chapters are fairly technical in nature, and contain lots of facts, figures and graphs. Other chapters are more research-based and contain more theory and case study material. Overall, the report is 1,000+ pages (A4 size). This is backed up by hundreds of graphs, charts, diagrams, illustrations, tables, models, and formulae - and of course interactive tools and content updates online...

Free samples to download
To keep download times short, we've extracted several pages from each of the following chapters. Click on any of the samples below to download and read them. Like the report itself, these samples are all Adobe Acrobat PDF files. (If you haven't got the Acrobat Reader, click here.)

  ·  Chapter 3 - Coalition Loyalty

  ·  Chapter 6 - Loyalty through Engagement

  ·  Chapter 11 - Loyalty Metrics

  ·  Chapter 21 - Retail Customer Loyalty

  ·  Executive Summary (free)

Once you've seen the samples, if you'd like to download your own copy of The Loyalty Guide 4, click here to order online by credit card or proforma invoice, or click here to tell someone else who needs to know about it.