Announcing the world's most comprehensive guide to customer loyalty, engagement and profitability...

Published by The Wise Marketer, The Loyalty Guide 4 contains everything you need to know about customer loyalty and engagement in practise, featuring up-to-date facts and figures, ideas, research, advice, case studies, market data, and practical know-how. And, at last, the report is now in electronic form, which means no trees are harmed, no jet fuel is needed, and you can carry it on a memory stick - or even on your cellphone!

Customer loyalty: what works, what doesn't, and why

The Loyalty Guide 4 is a must-have for marketing professionals, packed with up-to-date facts and figures, as well as how set up, run, measure, and increase profits from both your customer base and your loyalty scheme. Find out what works and what doesn't, who's succeeded and how they did it, and how the world's loyalty leaders keep their competitive edge.

Best practices & advice at your fingertips

This report also walks you through all the know-how, best practices, practical advice, loyalty metrics, reporting, analysis, and bottom-line effects of customer loyalty, and provides guidance from loyalty thought-leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, reduce churn, and increase customer frequency, spending, and share of wallet.

What you'll gain from this report

In practical terms, The Loyalty Guide 4 will show you:

• The undisputable business case for a customer loyalty and engagement initiative
• The pros and cons of coalition loyalty schemes, illustrated by full case studies and breakdowns of the leading coalitions, including Nectar, Air Miles, Payback, Aeroplan, eBucks, Fly Buys, Malina and i-Mint, among others
• Market trends and forecasts up to 2020 that will shape customer loyalty, green marketing, branding, and marketing channels including social media, the web, mobile, e-mail, Web 2.0, viral campaigns and word-of-mouth, among others
• How to predict loyalty scheme penetration rates, both short-term and long-term, along with loyalty programme sizes and value estimates for major markets including the US, Canada, United Kingdom, Australia, South Africa, and China
• Full loyalty programme case studies, breakdowns, and the latest developments in the supermarket, general retail, fuel retail, automotive, airline, hotel, car hire, cruise line, financial services, telecommunications, food & drink, entertainments, recreation, B2B, non-profit, government and other sectors
• How to plan a rewards offering that works for you and for your customers - one that drives true loyalty, brand engagement, advocacy, a greater share of wallet, increases your loyalty programme's value, and puts up barriers to 'copy-cat' competitors
• Ways to collect, store, segment, analyse, and use loyalty data not only to increase customer profitability but also to gain a unique competitive advantage and improve more than twenty other areas of your business
• Strategies for success – the best-kept secrets of successful loyalty programmes - with how-to guides for programme structure, rewards, cards, data, communication, metrics, reporting, and analysis - all explained with examples and real-world case studies
• The maths, metrics and science of customer loyalty, engagement, lifetime value, and profitability, including step-by-step formulae as well as a number of segmentation and loyalty models
• The psychology of customer loyalty and engagement: what make customers love you or leave you, and what makes them feel positive about your brand
• The latest techniques in pricing, including a loyalty-based mechanism that's fair to everyone, builds customer engagement, and drives highly loyal behaviour
• How gift cards and prepaid cards can be tied to loyalty and engagement initiatives, and their effect on customer spending, profit, retention and loyalty programme participation
• New innovations and tools to improve your own marketing effectiveness and ROI
• The latest research into loyalty and engagement, marketing, branding, human influences and consumer attitudes, communications, best practices, new approaches, and cutting edge technologies
• Best practices, new ideas, techniques and market data to help you benchmark your own loyalty initiative against the industry's best-in-class players
• How to have a personal dialogue with customers, whether by e-mail, mobile, social media, the web, direct mail, kiosks, call centres, or other channels
• Techniques for targeting, personalisation and relevance in your customer communications, along with ideas for win-back campaigns, anti-defection methods, word of mouth, viral marketing, advocacy, green marketing, luxury and affluent marketing, and more
• The pros and cons of loyalty technologies, how they work, why the work, and which ones are here to stay
• Key factors and attitudes for a successful loyalty scheme, how to avoid the most common problems, and how to keep customers engaged with fresh offerings, surprise and delight campaigns, and dozens of other emerging loyalty strategies

A goldmine of loyalty resources, online & offline

Apart from getting your own electronic copy of the report (which can also be printed out if you want to), you'll have permanent access to a number of spreadsheet and web-based formulae and models that you can use to model your own loyalty initiative and test its impact on your company's profitability and customer base - past, present or future.

Just look at the table of contents. There are dozens of tables, charts, diagrams and even web-based updates for at least one year after publication, providing a truly comprehensive global source of facts, figures, market sizing and valuation data, trends, forecasts, and materials for proposals, presentations, and project tenders. Find out how you'll benefit by reading the free 50-page Executive Summary and downloadable chapter samplers.

Profit - just by knowing more than the competition

If you're starting out in loyalty, The Loyalty Guide 4 explains the essential ideas and techniques behind successful loyalty initiatives, as well as how to plan, execute and future-proof your new loyalty strategy. And if you're a seasoned loyalty professional, the report is your total guide to the world of loyalty marketing, and signposts the road ahead in every major market.

A single-user electronic edition is only £1,095 and there are significant discounts for 3-user, 10-user, country-wide and worldwide licences. And we're offering even more savings on previous editions which, combined with Volume 4, create a full reference library of loyalty data and market summaries dating back over ten years.

You owe it to yourself to be well informed, so get the latest facts, figures and best practices and become the best-informed loyalty marketer you know - reserve your copy of The Loyalty Guide today.

Best regards,

PETER CLARK
Founder and Publisher

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